发展赛事旅游 提升旅游管理水平——以济南市为例

Jinan City to Upgrade the Level of Tourism Management with the Development of Tourism Events

大型体育赛事不仅推动体育产业的发展,而且能够刺激各项相关产业快速发展,进而带动整个经济发展。大力发展赛事旅游,有利于推动体育产业和旅游产业融合,有利于解决体育设施闲置问题,提升旅游产业发展水平。2009年十一届全运会将在济南举办,即将给济南市赛事旅游发展带来重大的发展机遇,也给济南市现有的旅游管理带来一系列的挑战。应增强济南市旅游可持续发展能力;加强其旅游现代化和信息化管理;强化旅游管理中的人文管理,提升济南市旅游管理水平。

Comprehensive competitive sports events not only promote the development of the sports industry,but also can stimulate the rapid development of related industries,and in turn will boost the development of the economy as a whole.Vigorously developing tourism event will help promote the integration of the sports industry and tourism industry,solve the problem of idle sports facilities and upgrade the level of development of the tourism industry.2009 Session of the 11th National Games will be held in Jinan.It will bring to Jinan City tourism not only many major development opportunities,but also a series of management challenges.This article conducts in-depth analysis,and gives some proposals and measures to upgrade the level of Jinan City tourism management.