从2008北京奥运会影响效应看杭州旅游业发展的机遇

The Impacting Effect of Beijing Olympic Games 2008 on Hangzhou Tourism Development

历届奥运会对主办国旅游业具有"峰聚效应"、"干扰效应"、"反感效应"、"碰撞效应"和"排挤效应"等影响。杭州虽然远离奥运举办地,但奥运会也将为杭州旅游业带来诸多"后续效应"和千载难逢的发展机遇。杭州应借助奥运会的诸"影响效应",实施奥运旅游发展战略,提高中国最佳旅游城市——杭州旅游品牌在海外的知名度和美誉度。

By analyzing the impacting effects of the precedent Olympic Games on the tourism of hosting countries, the paper generalizes various impacting effects of the Olympic events including ＂magnet effect＂, ＂disturbance effect＂, ＂aversion effect＂, ＂collision effect＂ and ＂elbowing effect＂. Although Hangzhou is far from the hosting city, the local tourism can still benefit enormously from the Olympic Games with its follow - up effects and accompanying opportunities. Hangzhou＇s Olympic tourism development strategy should be launched to enhance its overseas popularity and reputation.