摘要
金融广告在未来广告产业发展中,将日益突显出其作为新的投放增长点的趋势。然而作为广告产业发展的新领域,为避免其在发展过程中少走弯路,尝试以上海金融广告市场为例,分析目前金融广告投放的主要问题,提出未来发展的策略建议。
In the future advertising market, it proves a trend that financial advertising will gradually become a new source of investment. It is therefore of great importance to make fewer mistakes in developing financial advertising which is regarded as a new area for the development of advertising industry. By examining Shanghai financial advertisement market, this paper intends to analyze the existing problems of advertising investment and put forward some proposals for its further development.
出处
《商业研究》
CSSCI
北大核心
2009年第3期76-81,共6页
Commercial Research
基金
上海市广告业十一五发展规划研究的子课题之一
关键词
金融广告
上海金融广告市场
媒介策略
finacial advertisement
Shanghai finacial advertisement market
media strategy
