电子商务市场中欺诈行为产生的内在机理与规治

The Inherent Governing Mechanism against Cyber Market Frauds

在互联网经济迅速发展的今天,一个不容忽略的事实是,互联网交易中的欺诈事件时有发生,这些问题的存在制约着网络交易和电子商务的发展,为此,如何解决这些问题,需要通过产品质量的博弈模型进行探讨,并分析对网络欺诈进行规治的内在机理,力图为减少和消除网络欺诈提供一个策略思路。

There are serious frauds in e - market, which restrict the development of trade and commerce in the internet. Based on the quality game model, this paper analyzes the inherent governing mechanism in order to decrease or avoid the frauds in the e -marketing. It also presents some proposals to solve this problem.