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基于TDIS框架的旅游形象策划探讨——以青海黄河上游水上游览带为例

Discussion on the Tourism Image Planning Based on TDIS Framework
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摘要 旅游形象与区域旅游吸引力有密切的关系。通过对青海黄河上游沿岸旅游业发展现状及SWOT分析认为,青海黄河上游沿岸发展旅游业优势突出,面临很好的机遇,运用旅游形象设计系统(TDIS),对青海黄河上游水上游览带旅游形象进行了塑造。 There is a close relationship between tourism image and regional tourism attraction. Through analyzing the tourism industry development situation and SWOT of the upper reaches of Yellow River in Qinghai, it was thought that the tourism industry development in the upper reaches of Yellow River had prominent advantages and good opportunities. By using tourism image design system, the tourism image of aquatic tourism zone at the upper reaches of Yellow River was shaped.
出处 《安徽农业科学》 CAS 北大核心 2009年第5期2100-2101,2106,共3页 Journal of Anhui Agricultural Sciences
关键词 水上游览带 旅游形象策划 黄河上游 青海 Aquatic tourism zone Tourism image planning Upper reaches of Yellow River Qinghai
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参考文献4

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