摘要
旅游形象与区域旅游吸引力有密切的关系。通过对青海黄河上游沿岸旅游业发展现状及SWOT分析认为,青海黄河上游沿岸发展旅游业优势突出,面临很好的机遇,运用旅游形象设计系统(TDIS),对青海黄河上游水上游览带旅游形象进行了塑造。
There is a close relationship between tourism image and regional tourism attraction. Through analyzing the tourism industry development situation and SWOT of the upper reaches of Yellow River in Qinghai, it was thought that the tourism industry development in the upper reaches of Yellow River had prominent advantages and good opportunities. By using tourism image design system, the tourism image of aquatic tourism zone at the upper reaches of Yellow River was shaped.
出处
《安徽农业科学》
CAS
北大核心
2009年第5期2100-2101,2106,共3页
Journal of Anhui Agricultural Sciences
关键词
水上游览带
旅游形象策划
黄河上游
青海
Aquatic tourism zone
Tourism image planning
Upper reaches of Yellow River
Qinghai