中国旅游商品行业的现状及对策研究

The Analysis About the Present Situation of Tourism Commodity Industry and the Solutions

旅游商品业是旅游业的一个重要组成部分,是增加旅游业收入的重要方面.与我国旅游业蓬勃发展的现状相比,旅游商品业的发展却不容乐观,在一定程度上制约了旅游业的进一步发展.本文主要针对我国旅游商品的开发设计和市场开拓现状及存在的问题进行分析,并提出了相应的解决措施.

The traveling commodity industry is an important constituent of tourism industry,and the important aspect which can increase the tourism receives.Compared with the other aspects of the tourism industry,the development of the tourism commodity is not exciting,and restricts the development of the tourism industry.This article researches about the conditions and the problems,then comes up with the solutions.