产品单一的小型家具企业营销策略探析

Marketing Strategy of Single-product in Small Furniture Enterprises

以HY公司为例,通过对HY家具公司渠道销售、广告宣传等营销策略系统地分析,指出其中的不足,并提出了针对性的改进策略,为广大产品单一的小型企业市场营销策略提供借鉴。

Take HY corporation as the example, this article analyzes systematically the marketing strategy of HY Fumiture Ltd, advertisement and so on, and points out the in.sufficiency in the marketing. Then the author proposes some targeted Swat-egys and hopes that could give an example to the single-product enterprises.