摘要
根据多维博弈理论,建立了多个企业关于同一种产品的广告投入、服务投入和市场价格选择的多维博弈模型,并对其均衡进行分析。分析表明,多个企业在产品广告投入、服务投入和价格选择时,应综合考虑上述三方面来选择最优的策略向量,才能使企业的总利润最大化。
According to the theory of multidimensional game, a multidimensional game model for multiple firms about pricing and the inputs of advertisement and services on the same product is established and its equilibrium is analyzed. The analysis shows that a firm can maximize its total profit by synthetically considering the three factors and selecting an optimal strategic vector.
出处
《运筹与管理》
CSCD
北大核心
2009年第1期69-71,共3页
Operations Research and Management Science
基金
国家自然科学基金资助项目(70371045)
关键词
多维博弈
均衡
完全信息
静态
multidimensional game
equilibrium
complete information
static
