商业社会中广告艺术的人文关怀研究

Humanities Concern Research of Advertizing Art in Commercial Society

广告既是社会经济发展的晴雨表,也是市场营销的重要武器。一个社会要想和谐发展,在广告文本和艺术表现手段上也应以人为本,体现人文关怀,展现社会全面、和谐发展的精神底蕴,用信念和执著来共建我们时代所坚守的人本身的真、善、美。

The advertisement is not only the socio-economic development barometer,and also the market marketing important weapon. If a society wants the accord development,it should also be humanist in the advertizing copy and in the artistic performance method,manifests the humanities concern comprehensively, the development society ,the accord development energetic inside story,and rigid builds person＇s true ,the good and the beautiful with the faith and perseveres in our times.