文化输出和国家形象的塑造

Cultural Exportation and Building of National Image

国家形象作为公众对该国政治、经济、社会、文化与地理等方面状况的认识与评价,直接关系到我国在国际社会的声誉和改革开放的成本。中国要崛起,需要重塑自己的国家形象。国家形象不仅在文化中得到反映,也通过文化体现出来。中国需要运用文化手段建构和平崛起的大国形象。文化输出在国家形象塑造中承担重要使命。

As people＇s knowledge and evaluation of the country＇s politics, economy, society, culture and geology, etc, national image is directly related to the country＇s reputation in the world and the cost of the reform and opening-up. China needs to rebuild its national image in order to develop. National image is not only reflected in culture but through culture. China should employ cultural measures to build a peaceful and developing image of a great power while cultural exportation plays a key role in the building of national image.