持续进行的纳米创业

The Serial Entrepreneurship Based on Nano Automotive Fuel Additives

围绕着以纳米燃油添加剂为核心的技术、产品和市场,龚岩自从1999年参加北京大学"挑战杯"商业计划比赛获奖以来,历经了多家创业企业的建立和经营。因为合伙人之间在价值观、商业理念上的不同以及对于利益、发明专利和公司控制权等的争夺,创业企业基本上都失败了。但是他屡败屡战,仍然在开创自己新的公司。本案例从个体的水平上描述了其创业的基本历程,对于研究大学生创业、持续性创业、合伙人关系、创业团队建设和商业道德等有一定的借鉴意义。

Based on the core technology,products and markets of nano automotive fuel additives,entrepreneur Gong Yan has already started several new firms with others since he got the Gold Medal in Peking University Business Plan Competition in 1999.However,due to the conflicts between business partners on values,the struggles for personal interests,patent rights and control for firms and so on,all of the firms he involved has failed,but he still is on the way of establishing more new ventures.In this case we study entrepreneurship from individual level instead of firm level.We suggest that firm is just the tool of entrepreneurs to achieve their goals.This case is particularly useful in teaching and studying college student entrepreneurship,serial entrepreneurship,entrepreneurship team,business opportunity selection and business ethics and so on.