摘要
分析了集群品牌对于提升产业集群竞争力的作用,介绍了福建纺织服装产业集群品牌发展现状,就其存在的问题提出了加快福建纺织服装产业集群品牌建设的对策建议。
This paper analyses the functions of the brand on strengthening the competitiveness of industrial clusters, introduces thecurrent development state of the textile and garment industry cluster in Fujian, and in the light of the existing problems, puts forward some countermeasures and suggestions on speeding up the brand construction of the textile and garment industry cluster in Fujian.
出处
《科技情报开发与经济》
2009年第3期140-142,共3页
Sci-Tech Information Development & Economy
关键词
产业集群
品牌战略
品牌建设
福建省
industrial clusters
brand strategy
brand-building
Fujian Province