福建纺织服装产业集群品牌战略研究

Study on the Brand Strategy of the Textile and Garment Industry Cluster in Fujian

分析了集群品牌对于提升产业集群竞争力的作用,介绍了福建纺织服装产业集群品牌发展现状,就其存在的问题提出了加快福建纺织服装产业集群品牌建设的对策建议。

This paper analyses the functions of the brand on strengthening the competitiveness of industrial clusters, introduces thecurrent development state of the textile and garment industry cluster in Fujian, and in the light of the existing problems, puts forward some countermeasures and suggestions on speeding up the brand construction of the textile and garment industry cluster in Fujian.