“农家乐”CI设计课题的研究与实践

CI Desian of ＂Rural Tourism＂

近年来全国各地“农家乐”旅游业如火如茶发展，为人们开辟了越来越广阔的乡村旅游天地。适应了新时期城市人群休闲娱乐的新观念和新时尚。“农家乐”旅游业的发展加速了农村经济从第一产业向第三产业的转化，加速了新农村建设的步子，拉近了农村生活文明与城市生活文明的距离。

in recent years, ＂Rural Tourism＂ is developing rapidly all over China. With the case of the ＂Rural Tour＂in Qi Li Village in Kecheng District, Quzhou City, Zhengjiang Province, the writer analyzes the characteristics and the operation style of ＂Rural Tourism＂ and expatiates on the development, promotion and operation of this Qi Li Village tourism project from the perspective of Cl. The writer puts forward to build the ＂Rural Tourism＂ brand by exploring the unique historical and culture resources and advantages in rural area, through which to promote the rural tourism and its culture development.