旅游决策及其影响因素研究

Tourism decision and its influence factor research

旅游决策是一个连续的过程,包括旅游动机的产生、信息搜集与分析、最终决策、游后评价四个阶段,各个阶段的影响因素各不相同。对个体旅游决策进行研究,了解其决策过程及决策影响因素,可以有针对性地开发营销方法与手段,促进旅游产业及至国民经济的发展。

Tourism Decision-making is a continuous p rocess including tourismmotivation＇s forming, tourism information collecting and analyzing, final decision and assessing after decision. There are different factors affecting them in each step. Marketing methods can be developed to increase the development of tourism industry and national economy by researching tourism decision-making to learn about decision-making processes and factors affecting them.