预设触发语在中英文广告中的应用

The application of presupposed trigger language in the Chinese and English advertisements

广告的特点是短小精悍且包含大量信息。要创造出有效、吸引人的广告,必须讲究策略。通过对大量优秀广告的研究发现,预设触发语在中英文广告中的灵活运用,可以扩大广告的信息量,从而增强广告的促销力及品牌和产品的影响力,是广告成功的关键策略之一。

Advertisement is short, precise and informative, To create the effective and attractive advertisements, it is necessary to pay attention to strategy. By research into a great deal of excellent advertisements, we find that the flexible application of presupposed trigger language in the Chinese and English advertisements may enlarge the information content of advertisement, thus strengthening promotion of advertisements and influence of brands and products. It is one of the key strategies for successful advertisments.