功能翻译理论视角下的旅游翻译

Tourism Translation from the Functionalist Perspective

旅游翻译是对外宣传的一个重要的窗口。从翻译的目的、功能、文本类型、文本规约四个层面,分析了李白纪念馆景点介绍原文本,内省翻译策略制订过程,最后指出旅游翻译应该以"游客"为中心,实现翻译文本的交际功能为目的,"变译"为主要策略,达到其目的充分性为旅游翻译的评价标准,而非静态的对等论。

Tourism translation plays a significant role in the publicity - oriented C/E translation. With the text of the brief introduction to the Li Bed Memorial as its cede study, the paper analyzes the source text from its translation skopes, its function, its text type and genre convention, further reflects the think - aloud process of the translation strategy, and finally concludes that the tourism translation should be target reader - oriented, with translation variation as its translation strategy, and that the evaluation of tourism translation should be its adequacy for the target communicative purpose instead of its static equivalency.