面向零售业的商务智能系统的应用

Application of retail trade-oriented BI system

伴随着信息技术的飞速发展以及在商业领域的广泛应用,处理海量数据的商务智能技术在零售行业得到了广泛的应用。介绍了商务智能的概念和技术体系,论述了商务智能系统在零售企业的应用。为零售行业更好地应用商务智能系统,提高销售利润和增强企业的核心竞争力,做一些有益的分析和建议。

With information technology developed rapidly and be applied to commerce field widely, Business Intelligence（BI） technology which handle massive data has been broadly applied in retailing industry. This paper introduced the concept and the technology system of BI, discussed the application of BI system to retailing enterprise. For retail industry applying BI system much better, to raise sales profit and strengthen enterprise core competitiveness, made a little beneficial analysis and suggestion.