基于蛛网模型的生产商与零售商的供应链整合研究

The Study on Supply China Integration between Manufacturer and Retailer Based on Cobweb Model

根据生产商与零售商两者的零和博弈,以市场的需求与供给的关系为基准,结合运用蛛网模型理论解释生产周期较长的商品在失去均衡时发生的不同波动情况,并建立基于蛛网模型的供应链整合的研究,结果表明在不同供给与需求关系下的蛛网模型的供应链整合方式是不同的。

According to the Zero composes in reply game of turn out merchants and retail dealers, bases on the relationship between need and supply, with the Cobweb model which applies the elasticity principle to explain the long-periodic commodities＇ different situation when they loses balance, taking the study on supply chain integration according to cobweb model, the result indicates that supply chain integration based on the Cobweb model of the different supply and needs is different.