基于销售流程的绿色营销实施策略

Study on Implement Strategy of Green Marketing Based on the Sales Process

环保意识兴起,绿色消费成为国际潮流,时代呼唤绿色营销;发展绿色营销,是企业走可持续发展道路的必然选择。在分析绿色营销流程的基础上,提出了基于流程的绿色营销的实施策略。

With the rise of environmental awareness as an international trend of green consumption, times call for green marketing; the development of green marketing, corporate path of sustainable development of the inevitable choice. Green Marketing in the analysis process on the basis of the proposed process-based implementation of green marketing strategies.