试论入世后我国英语媒体所面临的形势和对外传播战略的重要性

Discussion on Reality Faced by English Mediums of China and Importance of Global Strategies in Propaganda

简述了我国英语媒体目前发展现状和传播效果中存在的问题,讨论了我国英语媒体所面临的严峻形势,并从英语媒体的自身形象、可信度、自我定位和管理体系等方面探讨了我国英语媒体对外传播战略的内涵与重要性。

This article attempts to discuss the severe situation that the mediums of our country are faced with, the conditions for their development and the problem in their international propaganda. It also finds out the importance of international fame, authenticity of their propaganda, self-assessment and the system of management to the English mediums of China.