电子商务中的个性化推荐方法评述

A Review of E-Business Recommendation System

随着电子商务的不断发展,如何更好地了解用户需求以提供更令人满意的个性化服务变成了一个十分关键的问题,也就是电子商务推荐系统产生的动因。文章首先介绍了电子商务个性化推荐系统的概念和作用,然后对当前最主要推荐策略的原理、应用进行了描述,随后对这些推荐策略的优劣势进行了深入的分析、评价。接着评述了推荐算法评价的相关难题和研究,再就是对电子商务推荐系统的相关因子研究进行了介绍。在最后部分,文章对将来个性化推荐的研究方向进行了探讨,希望通过这样的探索能进一步推动个性化推荐的相关研究。

With the development of e - business, how to provide the user with more satisfied personalized service according to their real requirements is a key problem. The recommendation system is put forward to solve such kind of problems. In this paper, the basic concepts of personalized recommendation system are introduced, and the principles and appiieation of recommendation strategy are described also. The strength and weakness of each strategy are compared and evaluated. We also reviewed the related hard topic of the evaluation, and studied the evaluation factors of recommendation system in this paper. At last, the future research areas are also explored, and we hope it can help to impel the related study of e - business recommendation system.