成本——效益视野下我国高校体育场馆管理策略研究

A Research on Chinese College Sports Venue Management Strategy in the Perspective of Cost-benefit

从成本与效益的视角,对我国高校体育场馆成本与效益、高校体育场馆的产权性质、经营性质、营利行为等问题进行了深入分析,进而探讨我国高校体育场馆的管理策略,认为我国高校体育场馆管理易采用弱化全额成本管理,倡导成本差额管理;减少委托代理链条,主张高校直接管理;保持非经营事业性,采用半市场公司化;控制公私利益博弈,创新管理人才激励的策略。

From the perspective of cost and benefit, cost and benefit of Chinese college sports venues, their property right, operation, and profit-making are analyzed, then the college sports venue management strategy is discussed. It is proper to adopt weakening all-cost management and praise cost margin management, and agent chain should be reduced. College direct management is preferred and non-profit should be retained. Semi-market directed company system could be applied. Interest gaming between public and privacy should be controlled and management staff with innovation should be encouraged.