摘要
分析目前广告语中成语使用的类型和效果,重点探讨滥用仿拟成语的消极影响,主张广告语创作中应慎重使用仿拟成语。
This paper analyzes the types and effects on the usage of idioms in advertising language and focuses on the negative impact of parody idioms. It claims that one should use parody idioms with caution in creating advertising language.
出处
《长沙航空职业技术学院学报》
2009年第1期82-84,共3页
Journal of Changsha Aeronautical Vocational and Technical College
关键词
广告语
成语
仿拟成语
advertising language
idioms
parody idioms
