创业洞察力、技术创新与新产品开发

Entrepreneurial Alertness, Technical Innovation and New Product Development

洞察力是机会识别的关键前提,但由于理论模糊不清,定义差别较大,使得洞察力模型不够成熟。本文从积累、转化与选择商机信息的视角来重新定义洞察力概念,假设洞察力产生于创新之前,而创新是引起企业内新产品和服务开发的中介变量。经验研究中,我们在两个具有不同文化背景的国家收集数据,分层回归分析结果支持了我们的假设。本文的主要贡献在于界定和测量了创业理论中的洞察力概念,并讨论了技术创新在创业洞察力和新产品与服务中的中介作用。

Alertness is a key precondition for opportunity recognition. However, models of alertness are still immature because of theoretic ambiguity and wide differences of definitions. This paper tries to re-define the concept of alertness fi＇om a perspective of information processing in terms of accumulation, transformation, and selection of opportunity-relevant information. It raises an assumption that alertness precedes innovation, while innovation plays a role of intermediary variable to breed business development of new products and services. During the empirical studies, data is collected in the two countries with different cultural backgrounds, and the findings of the hierarchical regression analysis give support to the hypotheses. The contribution of the paper is mainly to the definition and measurement of alertness in entrepreneurship theory. It also discusses the intermediary function of technical innovation in entrepreneurial alertness and in new product/service development.