出版业务外包与核心能力培养——以中国民主法制出版社《于丹〈庄子〉心得》为例

Publishing Business Outsourcing and the Cultivation of Core Competence

依据出版业务的关键程度,将出版企业的业务外包划分为三个层次,即外围层次、次核心层次和核心层次,探讨了各种业务外包形式对培育出版企业核心能力的影响。作为例证,以中国民主法制出版社《于丹〈庄子〉心得》为例,分析了该书具体运作过程中的业务外包环节,结论是出版企业通过适当的业务外包,可以有效地提升自身的核心能力,从而开创出一种新型的文化资源与媒体共振的"文化再生产"模式。

This paper divides publishing business outsourcing to three levels according to the importance of the business, such as peripheral level, secondary primary level and primary level, and probes their corresponding influences to the cultivation of core competence of publishing enterprises. Taking Yu Dan＇s commentary on Chuangtse as an example, this paper focuses on the outsourcing sectors during this book is operated, and draws a conclusion that a publishing enterprise can enhance its core competence, and start a new model about cultural reproduction by the way of proper outsourcing.