数字时代出版与新媒体竞合探究

Competition and Cooperation between the Publishing and New Media in the Digital Age

数字化的发展使媒体间的相互渗透与协同发展成为必然。随着读者阅读媒体选择的变化,出版与新媒体的竞合也就成为大势所趋。本文分析了出版与新媒体竞合的环境与现状,以及存在的问题。

It is inevitable for all kinds of media to be penetrated and collaborate each other with the development of digital media. The integration of publishing and new media has become the trend of the times because of the change of readers＇ choice. This paper makes an analysis of the environment and the present situation of the Combination, and further analyzes some questions in the integration.