鲁南经济带旅游流特征分析及旅游战略调整

The characteristics of tourist flows and the strategic adjustment of Southern Shandong tourism

基于山东省2004和2006年的国内旅游抽样调查数据,以鲁南经济带为案例区,对其国内旅游流的空间分布、地理集中性、时空演变以及旅游者的空间行为等特征进行定量分析,得出鲁南旅游流具有区域内聚、区间差异大、行为层次明显等特征,进而从文化提升、区域整合、市场营销等角度提出鲁南经济带旅游发展的调整战略。

Based on the data of tourism sampling survey in the year of 2004 and 2006 in Shandong province, taking Southern Shandong Economic Belt as study district, this paper analyses quantitatively the spatial distribution, space-time evolution of domestic tourists market, geography concentration, and the space behavior of tourists in southern Shandong economic belt, and carries out that the tourist flows of southern Shandong has the regional implosion, the bigger regional gaps between five cities, obvious behavior level and so on.Moreover proposes the adjustment strategy of developing tourism in Southern Shandong Economic Belt from the culture promotion, regional integration, marketing and so on.