从艺术哲学的角度谈服装品牌广告——借鉴丹纳艺术哲学理念

随着时代的进步，品牌效应已受到服装企业的普遍关注。在诸多实施品牌效应的手段中，服装品牌广告是不可替代的，并越来越受到“重用”。我们在追求更多的服装品牌广告策略时，不妨通过对艺术哲学这门艺术的“母学”进行研究分析来指导服装品牌广告实践。本文借鉴丹纳的艺术哲学观念并结合服装品牌广告进行了论述。

With the progress of The Times, the brand effect has been widespreadly concerned by clothing enterprises. In the implementation of brand effect of various methods, the brand advertising is irreplaceable clothing, and more and more used. We are pursuing more clothing brand advertising strategies through this art for art philosophy of ＂learning＂ research and analysis to guide clothing brand advertising practice. In order to search for the art philosophy and clothing brand advertising is discussed.