摘要
保险业的科学发展,首先是保险经营管理要科学发展。本文主要就团队主管如何经营管理好自己的队伍提出了制度化管理和非制度化管理的两种基本管理形式。保险营销的制度化管理重点是把握营销理念、团队架构和营销节奏这三大要素,要有正确的营销理念、科学的团队架构和恰当的营销节奏。非制度化管理则强调人本主义的柔性管理,按照马斯洛的需要理论实行个性化激励,按照整体的宇宙观实行模糊管理,按照管理的黄金法则实行伦理管理。
The insurance business science development,first is insures the management and operation to want the science development. How management and operation own troop this article mainly to propose the institution management and the non-institution management two kind of basic management form on team manager. The safe marketing institution management key point is grasps the marketing idea, the team construction and marketing rhythm these three big essential factors, must have the correct marketing idea, the science team construction and the appropriate marketing rhythm. The non-institution management emphasized humanism the flexible management, implements the personalized drive according to the Mas Luo river need theory, implements the fuzzy management according to the whole worldview,implements ethics management according to the management gold principle.
出处
《中国经济与管理科学》
2009年第2期43-45,共3页
Chinese Economy Management Science Magazine
关键词
团队经理
经营
管理
队伍
Team manager Management Management Troop