药品营销学教学改革初探

Drug Marketing Teaching Reform

该文概括介绍了目前高等职业院校药品营销学教学改革的现状,指出了在教学内容、教学模式和教学手段上存在的问题,并提出药品营销学课程教学改革的一些新思路。

This article gave an overview of the current higher vocational institutions, pharmaceutical marketing teaching reform of the status quo, pointing out that in the teaching content, teaching models and teaching methods problems, and drug marketing reform of the teaching of some new ideas.