灾难性事件中新媒体传播价值综合考察——以2008年的四川震灾为对象

The Value of New Medium Communication of Catastrophic Emergencies——Taking 2008 Sichuan Earthquake as a Comprehensive Case

在2008年5月四川省汶川大地震时的信息传播中,网络新媒体,尤其是博客、播客、微博客以及其他一些私媒体,利用自身的发布便利和发布时间上的优势以及海量的信息,在突发事件中发挥了巨大的作用。其被凸现出来的传播效应和价值是值得特别关注的。回顾和总结新媒体在这次震灾事件中的传播价值,可以说:新媒体从报道技术和方法的优势、报道观念的转变到报道主体的选择等方面的表现,从传播力度到传播效应上都达到了新的高度。其中,"人"的回归既顺应了和谐社会的要求,也是近年来民生新闻和民主意识深入人心的结果。因此,对于灾难性事件中新媒体传播所产生的文化现象,作一综合考察,是网络传播研究的题中应有之义。

In the communication of Sichuan earthquake, happened in May 2008 with its epicenter in Wenchuan, New media on the Internet, especially the blog, video -blog and mini -blog, with their convenience in publication and their advantage in time as well as their abundance of information, played an important role in reporting on emergencies. The effect and value of such kind of communication are worth studying. When recalling and valuing the new media＇ s role in reporting on Sichuan earthquake, it Can be argued that they have touched a new level not only in their techniques and methods, but also their strategies, their choice of reporting subjects and the reporting intensity as well as the effects. Among these, the return of man meets the demands of the harmonious society, and from this issue we can see that people＇ s livelihood news and the of democracy have sunk into the deep of people＇ s hearts. Therefore, it is indispensable to study the new media＇ s role, its amount and nature, in the report on emergencies.