基于SWOT分析的广东职业篮球发展研究

SWOT Analysis of the Guangdong-based Professional Basketball Development Study

篮球运动呈现出的产业化、职业化、商业化、社会化、国际化等发展特征,为我国职业篮球运动发展提供了较好的发展途径和模式,我国经济的快速发展和人民生活水平不断的提高,使篮球产业成为体育产业的重要组成部分。通过运用SWOT分析方法,对广东职业篮球发展中的优势因素(Strengths)、劣势因素(W eakness)、机会因素(Opportun ities)和威胁因素(Threats)进行较为全面的分析研究,为广东职业篮球进一步发展提供相应的对策。

With basketball emerged in industrial production, professional, business, social, international, and other characteristics of the development of Chinese professional basketball for the development of better ways and modes of development, China＇s rapid economic development and people＇s Constantly improve the standard of living so that the basketball sports industry to become an important component of the industry. Through the use of SWOT analysis, development of Guangdong＇s professional basketball in the advantages of factors （ Strengths）, inferior factors （ Weakness）, the opportunity to factors （Opportunities） and threats （Threats） conducted a comprehensive analysis and study, for the further development of professional basketball in Guangdong Provide appropriate countermeasures.