摘要
《成都商报》商业广告中关于"5.12"汶川地震的叙事,可以分为三个时段来讨论,即应对灾难、抚慰人心的情感叙事期;以责任、爱心为主导的历史叙事期;以灾后重建为目的、采用专题系列广告形式的综合叙事期。历史叙事是贯穿这三个时段的主要线索,广告图片则对历史叙事起到了消解同质性、表达创意的重要作用,从中反映出中国人民和企业的爱心与爱心宣传。
The narrative of ＂5.12＂ Wenchuan earthquake in ＂Chengdu Commercial Daily＂ commercial advertising can be divided into three sessions, i.e. the emotional narrative period of facing the disaster and soothing the feelings; the historical narrative period of promoting responsibility and benevolence; and the comprehensive narrative period of using the form of special topic advertisement reconstruction after the disaster. As clues, historical narrative runs through the three periods. This paper also gives a simple analysis of the narrative of Wenchuan earthquake in the advertisements including the trade of real estate.
出处
《西南农业大学学报（社会科学版）》
2009年第1期108-115,共8页
Journal of Southwest Agricultural University:Social Science Edition
关键词
涉及率
历史叙事
前景叙事
involving rate
historical narrative
mask narrative
