盐业企业的营销策略初议

Preliminary Discussion on the Marketing Strategy of the Enterprises of Salt Industry

随着市场经济的发展,产品竞争的加剧,情感营销就显得越来越重要,盐业企业实施人性化管理的情感营销有利于培养顾客和员工的信赖和忠诚。

Along with the development of market economy and the severity of competition of the products, the emotional marketing becomes more and more important. And the implementation of humanized emotional marketing in enterprises of salt industry favors fostering the customers and enhancing the trust and faithfulness of the personnel.