我国体育服务业实施标准化战略的思考

Thinking over Implementation of Standardized Strategy in China's Sports Service Line

运用文献资料、访谈等研究方法,分析体育服务标准化战略环境及我国体育服务标准化现状。提出:实施标准化战略是新时期发展体育服务业的需要;应厘清规范体育服务业与发展体育服务业、体育经济个性化与体育服务业标准化、体育服务业的行政管理与标准化管理、体育服务标准的市场导向与政府干预等关系。

The research methods of literature, visit etc. were used to analyze the strategic environment of standardization of sports service and the present condition of standardization of sports service in our country. It put forward that the implementation of standardized strategy was the requirement of developing sports service industry in a new stage and it＇s necessary to make clear the relations between the normalization and development of sports service industry, the individualization of sports economy and the standardization of sports service industry, the administrative management and the standardized management of sports service industry, the market orientation and government intervention of sports service standard.