浙江省经营性健身俱乐部消费者阶层分析

Aualysis on the Consumers Stratum to Managed Body-building Club in Zhejiang,Provience

采用文献资料法和问卷调查等方法,对杭州、宁波、温州经营性健身俱乐部的消费者进行了调研,主要是从健身消费者的年龄、职业、文化程度、收入水平、动机、体育消费水平等几个因素来分析消费者的阶层特点;调查表明消费者阶层特点明显,主要集中在中等收入或高收入人群,这些人收入稳定,薪金丰厚,是健身市场的支柱消费群体。

Used methods such as document data law and questionnaire investigation, the consumers to several managed body-building clubs were on the march surveying, stratum characteristic being that age, occupation, educational level, invisible income from body-building consumers,motor, sports consumption level had been anal yzed,the result indicated that body-building consumers on inquiry had been concentrating a group persons with invisible income stability, which had medium invisible income or height, and was the pilar consumers of body-building market.