突发事件报道中媒介融合的作用

The Function of Media Convergence in the Report of the Emergencies

对于突发事件而言,广播媒体是信息盲道里的光明使者,电视媒体具有扣人心弦的视觉震撼,报纸媒体能够进行深度报道的权威解读,网络媒体可使受众获得无边无际的资讯满足。但是,没有任何一种媒体可以包打天下。媒介融合可集各家之长,优势互补。突发事件呼唤媒介融合,应变独自作战为联盟共享,变浅层互动为深度融合,变舆论暴力为正面引导。媒介融合从客观上促进了突发事件报道从遮掩走向公开,从封锁走向透明,从伪乐观走向理性客观。

To the emergencies,the media for broadcast is the sunshine messenger of the unknown information,the media for TV has the cliff- hanging visual convulsion,the media for newspaper can authoritatively unscramble the further reports,and the media for network can make the public get the satisfaction at the enormous information. But there is no one media means everything. Media convergence can gather the advantages in different ways. The emergency affairs need media convergence, it can change the auto- campaign to share union, the shallow mutual coordination to further combination and also change the misleading consensus to the good guidance. Media convergence promotes the reports of the emergencies from the back to the public, from the blockage to the clarity, from false optimism to reasoning objectivity.