去个性化效应的社会认同模型

An Introduction to Social Identity Model of Deindividuation Effects

去个性化效应的社会认同模型(Social identity model of deindividuation effects,SIDE)是从去个性化理论发展而来,它挑战了去个性化是一定条件下个体失去自我而做出反规则、反社会行为的观点。SIDE从认知维度和策略维度对去个性化现象作了新的解释。新近研究为SIDE提供了证据,也在认同行为表达、网络交流等方面对理论进行了拓展和应用。SIDE的提出在一定程度上更适合现代社会心理学对群体影响和群体行为的研究,同时也需要在更加广泛的文化背景中进一步验证和完善。

Social identity model of deindividuation effects（SIDE） originates from the deindividuation theory.It challenges the past view that deindividuation is the result of loss of self, which brings about the expression of antinormative or antisocial behaviors.SIDE provides new explanations to the deindividuation phenomenon in both cognitive and strategic dimensions.Research has been done to show evidence which supports SIDE and to apply it in terms of identity performance and computer-mediated communication.SIDE is more relevant to the contemporary research on group influence and group behavior in social psychology.However, more research is needed for further validation and consummation.