基于SWOT分析的山西古村落旅游开发初探

Preliminary Study on Tourism Development of Ancient Villages of Shanxi Based on SWOT Analysis

山西古村落在中国古村落体系中具有重要地位,旅游开发前景广阔,而目前相关的学术研究极少.运用SWOT分析法对山西古村落旅游发展的内部优势与劣势(SW)和外部机遇与挑战(OT)进行了较为系统的梳理,认为山西古村落旅游开发整体上处于起步阶段,与某些兄弟省区存在一定差距,但自身资源禀赋好,处于机遇期和发展关键期,可以成为山西省旅游经济新的增长点.并提出了有针对性的建议,有助于理清山西古村落旅游发展的思路.

The ancient villages of Shanxi province have an important position in the Chinese ancient village system, the tourism development prospect is broad, but the present related scholarly research is extremely few. Used SWOT analytic method, we firstly analyse the internal strength and weakness, exterior opportunity and threat of Shanxi ancient villages, and think that the tourism de- velopment of Shanxi ancient villages is at the start stage in the whole, and there is certain disparity compare with some brothers prov- inces. However, the resources talent of Shanxi ancient villages is good, the tourism development of these ancient villages is in the opportunity time and the critical period, it may become a new growth point of Shanxi tourism economy. At last, we propose some pointed advices and hope to hely establishing the mentality of tourism development of Shanxi ancient villages.