摘要
阐述了国际贸易与国际营销的区别与联系,探讨了国际贸易理论对国际营销的影响以及国际营销对国际贸易的影响,指出两者之间存在以盈利为目的的超国界的经济活动的共性。
This paper expounds the differences and connections between international trade and international marketing, probes into the influence of the theory of international trade on international marketing and the influence of international marketing on international trade, and points out that between the two sides these is the common character of transnational profit-seeking economic activity.
出处
《科技情报开发与经济》
2009年第5期116-118,129,共4页
Sci-Tech Information Development & Economy
关键词
国际贸易
国际营销
重商主义
贸易理论
international trade
international marketing
mercantilism
trade theory