摘要
客户识别是CRM实施中的一个重要概念,为指导CRM中客户识别的实施,基于对整个市场竞争下的3个角色的思考,提出了多维的客户识别理论框架。
The customer identification is an important concept in carrying out CRM. In order to guide the implementation of CRM in customer identification, this paper puts forward a multi-dimensional customer identification theoretical framework based on the considerations of the author about the three roles in the whole market competition.
出处
《科技情报开发与经济》
2009年第5期185-186,共2页
Sci-Tech Information Development & Economy
基金
南京工业职业技术学院2008年度青年科研基金立项项目<CRM新型理论框架下客户识别系统的研究>(项目编码:QK08-05-03)的论文
关键词
客户关系管理
多维度客户识别
客户生命周期价值
customer relation management （ CRM ）
multi-dimensional customer identification
customer lifetime value
