摘要
论述了洗发水、护发素以及头发定型剂等美发用品的市场发展现状,并对其市场状况进行了分析。随着消费者消费意识的增强与消费水平的提高,护发素、发油和发膜等护发型产品将有飞速增长,而且更多的是着眼于发质的保护和护理,不再是单纯的头发受损后的修复、防止头发分叉等。指出,未来洗发水产品的主要潮流是向中高档、功能性和成分天然化的方向发展。
The development status of hair beauty products, such as shampoo, conditioner and hair styling agent etc. were related. The market status of hair beauty products were analyzed. It was expected that the hair care products such as conditioners, hair oil, and hair film will increase greatly, and more over stress on the protection and care for the hair, but not only for the reparation for damaged hair and prevention of hair branched off with the intensification of consumer＇s consciousness and the enhancement of consume lever. It pointed out that the main trends of shampoo will develop towards the middle and high grade, multi-function and natural ingredients.
出处
《日用化学品科学》
CAS
2009年第3期7-10,26,共5页
Detergent & Cosmetics
关键词
洗发水
调理剂
定型剂
市场
创新
shampoo
conditioner
hair styling
market
innovation
