英国事件管理本科专业设置及其启示——以英国中央兰开夏大学旅游休闲管理系为例

The UK's Undergraduate Curriculum of Event Management and its Implications——An Example from Department of Tourism and Leisure Management of University of Central Lancashire

由于我国事件产业的蓬勃发展而导致事件人才匮乏,事件管理教育则成为事件产业发展的关键。本文以英国中央兰开夏大学旅游休闲系为例,介绍了事件管理本科专业的课程体系结构和教学特点,并阐述该专业设置给我国开展事件管理本科教育所带来的启示。

A shortage of event professionals occurs as Chinese event industry is booming. Event management education is, therefore, crucial to development of event industry. This paper, with an example from department of tourism and leisure management of university of central lancashire, introduces the undergraduate curriculum of event management and their teaching characteristics and thus states implications for developing Chinese event management education at the undergraduate level.