基于文脉、地脉的区域旅游形象设计研究——以乌兰布和沙漠旅游规划为例

Study on tourism destination identity system based on reginal context——taking the tourism planning of Wulanbuhe Desert as an example

沙漠作为干旱区特有的生态旅游资源,对其进行旅游业的开发有利于区域人地关系的和谐演进和全面推进区域的可持续发展。文中以内蒙古乌兰布和沙漠旅游规划为例,提出并利用基于文脉、地脉的区域旅游形象设计程序,对沙漠旅游这一地貌类型的旅游目的地旅游形象设计进行研究分析,立足于把基于文脉、地脉的区域旅游形象设计与形象功能体系结构纳入到旅游发展总体规划中,以期对其他类型旅游目的地的旅游开发有所启示。

Desert, being an eco - tourist resource peculiar to draught regions, is a good place to be developed as a tourist resort. Its tourism development will be of great help to the harmonious progress of the regional man - land relationships and the sustainable development of the regions in all - round way. This research, took the tourism planning in Wulanbuhe Desert of Inner the procedure of regional tourism image design Mongolia autonomous region as an example, p based on its social and humanistic conditions as well as its natural and geographic conditions. At the same time, based upon the combination of the regional tourism and its functional system into the overall planning of tourism development, the tourism image image design design were studied and analyzed, which could provide inspiration for the tourism-development of other types destination.