农业信息:传统与现代的耦合

Agricultural Information:the Combination of the Aneient and the Modern Times

近年来,国家投资建设大量信息基础设施,以保证农业信息能更好的被农户采用。而现实中,农户并不通过网络、电视和报刊等现代信息手段获得农业信息,相反,基于地缘和血缘的熟人网络和以盈利为目的的商人成了农业信息传播的主要媒介。在这种传播方式下,农户的利益常遭侵害,农业科技难以广泛有效的传播,甚至一些假信息让农户失去了对"科技"的信赖。针对目前存在的种种问题,笔者兼顾现实与未来,提出了相关对策。

In recent years, to ensure that agricultural information could be better used by farmers, the state has constructed a lot of infrastructures. However, in reality, modern means, such as network, television and the press, are nct taken by many farmers to get agricultural information. On the contrary, acquaintances network due to the geographical and blood connection and businessmen who work for the purpose of making money become the main course. In this mode of transmission, businessmen are often against the interests of farmers and agricultural technology can not be disseminated effectively. Even some farmers become to doubt ＂agricultural technology＂, because some false information has hurt them. In view of the existing problems, the author proposes countermeasures, balancing between reality and the future.