建设医院文化系统工程 打造一流医院品牌

Constructing Hospital Culture Systems Engineering and Making First-Class Hospital Brand

目的随着社会文明不断的进步,人民生活水平的全面提高,医院文化在现代医院建设中的地位和作用日益凸显。探讨医院文化建设,对于现代医院保持核心竞争力,具有十分重要的现实意义。方法本文从加强管理、树立形象和提供人文关怀三方面入手,对如何建设医院文化,打造医院品牌进行分析。结果抓医院的管理工程、形象工程和人文工程,是建设医院文化的有效手段,有利于促进医院科学管理,有利于凝聚医院发展合力,有利于扩大医院整体影响力。结论建设医院文化系统工程是打造一流医院品牌的重要途径,能够促进医院发展步入快车道,从而取得社会效益和经济效益的最大化。

Objective With the continuous development of social civilization, and the overall improvement of living standard, the function and position of hospital culture are getting more and more prominent on the construction of modern hospital. Enhan- cing the hospital culture construction can enahle the modern hospital to stay competitive powerfully, the practical significance is obviously. Methods To star with reinforcing management, fostering a good image and providing human culture care, this paper discussed the methods of building hospital culture and brand. Results Conducting the projects of management, image and human cuhure is an effective mean of establishing hospital culture, which contributes to promoting scientific management of hospital, strengthening the developed cohesion of hospital, enhancing the influence of hospital. Conclusion Constructing systematic pro- ject of hospital culture is the main approach of creating first-class hospital brand, stepping into the fast lane of hospital develop- ment and taking maximum benefits of economy and society.