假冒伪劣商品现象存在的演化分析

Evolutionary Analysis of Fake and Shoddy Goods

假冒商品可以给消费者带来虚荣效用而使得消费者产生购买激励,同时假冒商品由于其成本低价格相对高而使生产者存在生产激励。因此,使现实中假冒商品盛行于市场,另外文章也运用进化博弈模型对现实中假冒商品存在的现象、原因及其影响因素进行了动态分析。

Fake and shoddy goods exist widely in real life. In this article. It is pointed out that comparatively low cost and high price of fake goods bring producer business incentive business incentive, Meanwhile, two reasons why fake goods are popular in the market are clear： one is that the consumer has the incentive to buy fake goods because its snob effect; the another is that producer has the incentive to produce false goods because of its lower cost. A dynamic analysis of the phenomenon, cause, affecting factor of false goods in real life is processed by using evolutionary game theory mode.