软实力与国家形象建设研究

Soft Power and National Image Construction

软实力是一种软权力,是一种影响他国意愿的能力与无形的权力资源,是通过吸引别人而不是强制他们来达到你想要的目的的能力。软权力是国家形象的基础,国家形象又能促进软实力的提高,在全球化与相互依存的时代,软权力变得越来越重要。软实力建设的增强必然要求国家形象的改善,国家形象的塑造与提升又是展现软实力的重要途径和方式。目前全球的国家形象之争实际上是国家之间软权力的较量,中国的软实力建设要以改善和促进国家形象的提高为目的,进一步增强中国的综合国力。

The soft power is a kind of country power ,and an ability to influence other countries and an invisible power source. It is an ability to attract others not to force them to achieve what you want. It is the foundation of national image which can enhance it conversely. It is becoming more and more important at the times of globalization and interdependence. The enhancement of soft power requires improvement of national image. The shaping and raising of national image is an important way to show soft power. Now the global contest of national image is a contest of soft power. Therefore China＇s soft power construction should be aimed at improving and raising image so as to further strengthen the comprehensive national strength.