摘要
基于竞争力分析的市场调研方法的主要任务是完善市场数据并建立数据库,然后根据数据库的数据建立市场与车型对应的结构模型,根据模型可进行竞争力要素分析,从而进行解读与预测市场发展以及制定相应的应对策略。
The main task of market research method based on competitiveness analysis is to improve market data and build database, then to build the structural model relative to market and vehicle model according to the data of data base. And then we can conduct the competitiveness factor analysis according to model,to interpret and foreecast market development and formulate the relative countermeasures.
出处
《汽车科技》
2009年第2期65-69,共5页
Auto Sci-Tech
关键词
竞争力分析
市场调研
数据库
模型
competitiveness analysis
market research
date base
model
