摘要
给出了广告媒体选择问题的数学模型，讨论了该问题的最优解、目标顾客的影子价格以及目标顾客的灵敏度。
A mathematical model is introduced in selecting medium with advertising and the best answer in this problem, shadow price and Sensitivity analysis of objective customer are discussed
出处
《河北大学学报（自然科学版）》
CAS
1998年第1期15-19,共5页
Journal of Hebei University(Natural Science Edition)
关键词
广告媒体
灵敏度
影子价格
线性规划
Selecting medium with advertising Sensitivity analysis Shadow priceSpectroscopic Study on BIIO + u State of I 2 by Laser Induced Fluorescence Spectroscopy Technique$$$$ Zhang Lianshui Liu Ningning Li Xiaowei Liu Yinxu Fu Guang
